Hailey Bieber's Rhode Skincare Brand Expands to Italy, US and Canada

Hailey Bieber's skincare line, Rhode, was acquired by ELF Beauty for $1 billion in 2025. The brand is now being rolled out across Sephora outlets in the United States and Canada, with a nationwide launch scheduled for September 4, 2025.

An exclusive partnership with Sephora also brings Rhode to the Italian market, where the line will be sold in Sephora stores and online. The Italian launch highlights the brand's vegan, cruelty‑free formulas that feature ingredients such as niacinamide, hyaluronic acid and various peptides. Flagship products include the Glazing Milk fluid, Peptide Glazing Fluid, Barrier Repair Cream and other skincare essentials.

The expansion emphasizes the brand's minimalist, science‑based approach aimed at Generation Z consumers seeking effective yet simple routines.