Hair care brands Vitry and Hairmate expand presence in Spain

The hair care market in Spain is seeing new product developments and brand expansions. Vitry has expanded its MEN [CARE] line with a strengthening shampoo and conditioner. These products, formulated with 95% natural ingredients, are designed to reinforce hair fiber and reduce hair loss, which can intensify during the autumn season due to the natural telogen phase of the hair cycle.

Additionally, the Polish brand Hairmate has launched in Spain through specialized hairdressing and aesthetics establishments. Founded by hairdresser and chemical engineer Tymoteusz Pięta, Hairmate offers a 'Mix & Match' system that allows users to customize routines across four stages: cleansing, conditioning, treatment, and styling. The product range includes solutions for various hair types, such as fine, dry, damaged, or dyed hair, focusing on porosity and specific needs like hydration and volume.