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[CULTURE] · Brazil · 3 sources

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Hair care trends focus on strategic coloring and maintenance

Current hair care trends emphasize maintaining natural hair health through strategic techniques and specialized products. In hair coloring, there is a growing preference for strategic highlights rather than global coloring. Methods such as ‘Vanilla Cream’, ‘Golden Brunette’, and ‘Bronde Sun-Kissed’ allow for added luminosity and depth while preserving the natural base and reducing visible root regrowth.

For hair maintenance, lightweight leave-in products are recommended for fine hair to control frizz without weighing down volume. Options include O Boticário’s Match. Escudo de Hidratação, which protects against UV rays and heat, and Color Wow’s Dream Coat Supernatural Spray.

Proper washing techniques are also essential for achieving shine and scalp health. Experts suggest focusing shampoo on the scalp, using lukewarm rather than hot water to prevent dryness, and avoiding excessive scrubbing to maintain a smooth hair surface that reflects light effectively.

Entities

American Academy of Dermatology · Color Wow · O Boticário