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[CULTURE] · Brazil, Portugal · 4 sources

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Hair care trends and products require caution to avoid damage

Experts are warning that certain hair care trends and products may cause unintended damage if used incorrectly. Dermatologists and trichologists note that adopting complex routines, such as applying multiple serums, essences, and ampoules inspired by facial skincare, can be counterproductive if they do not account for individual hair texture, scalp oiliness, or climate.

Other concerns include the excessive use of reconstruction masks containing keratin and amino acids, which can compromise hair fibers if applied too frequently. Additionally, short haircuts like pixie or bixie cuts require patience due to biological growth cycles, and consumers should be wary of products promising extraordinary hair growth acceleration.

In the consumer market, semi-permanent coloring shampoos are gaining popularity as a practical home solution for covering gray hair. These 3-in-1 products aim to combine washing, coloring, and conditioning in a single application, often featuring ingredients like argan oil, ginseng extract, and turmeric.

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Amanda Caroline Costa Leitão · Amazon · Raquel Torres · Tatyana Braga