Hair care trends focus on hydration techniques and new product launches

New developments in hair care for wavy, curly, and coily hair focus on hydration and definition techniques. The LOC method—standing for Liquid, Oil, and Cream—is highlighted as a way to improve moisture retention and reduce frizz. This process involves applying water or a spray to damp hair, followed by oil from mid-lengths to ends, and finishing with a styling cream, gel, or activator.

In the commercial sector, Widi Care has launched the PhytoBerry line at Beauty Fair 2026. Designed for hair types 2ABC, 3ABC, and 4ABC, the line utilizes CURVELINI™ technology, which uses golden flaxseed to create a protective film around hair strands. The product range includes shampoo, conditioner, a 2-in-1 mask, and an anti-shrinkage gel cream aimed at managing hair shrinkage while maintaining natural movement.