Hair care trends focus on scalp health and frizz management

Hair care trends and techniques emphasize the importance of scalp health and specialized products for managing frizz and maintaining hair strength. In Italy, hair care is often treated as a generational ritual, with a primary focus on scalp health to ensure strong, shiny strands. Stylist Rossano Ferretti notes that Italian techniques involve strategic shampoo application to cleanse the scalp of sebum and impurities while using massage to stimulate microcirculation.

To combat frizz and dryness, several high-end cosmetic options are highlighted. Luare offers The Elixir Hair Oil, a formula containing ten oils designed to regenerate dry strands. Kérastase provides an Anti-Frizz Glaze Milk Spray for hydration and heat protection, while Dyson has introduced the Omega moisturizing hair oil, which utilizes a blend of seven omega-rich oils to provide nourishment and shine.