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[CULTURE] · Germany · 2 sources

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Hair color trends shift toward warmer tones and bolder styles

Hair color trends are shifting toward warmer, more individualistic styles. Industry professionals and celebrity stylists highlight a move away from icy blondes in favor of richer tones.

Celebrity hairstylist Brandon Pietsch, known for his work with Ariana Grande, noted that warm shades like cinnamon brown have gained significant popularity following high-profile red carpet appearances. He predicts that by 2026, the trend will shift from ‘quiet luxury’ toward bolder hair statements, with chocolate browns expected to dominate over cooler tones.

Other stylists, including Chiara Manfellotto, Chris Exner, Felix Saringer, and Vivienne Colovic, emphasize the importance of combining techniques such as teasy lights, high-lights, and color blocking to create dimension. They suggest that modern hair coloring focuses on enhancing individual personality and using light and shadow to create depth.

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Ariana Grande · Brandon Pietsch · L'Oréal Professionnel