Hair experts warn towel friction causes split ends and recommend protective products

Hair‑care specialists explain that everyday friction—rubbing hair with a towel after washing, aggressive brushing, or using rough fabrics—weakens the cuticle and leads to split ends. Juan Leal, a stylist and director of education at Pierino Cosmetics, says “frotar el pelo con la toalla… provoca roturas que se acumulan con el tiempo.” The damage is cumulative because wet hair is especially fragile; repeated stress creates micro‑breaks that increase porosity and frizz.

To mitigate the problem, experts advise keeping hair well‑hydrated and using products that provide slip and a protective barrier. Recommended ingredients include coconut and argan oils, shea butter, keratin, and ceramide‑like molecules. Leave‑in creams such as Maria Nila’s Structure Repair, serums like Iles Formula’s Haute Performance Finishing Serum, and heat‑protective sprays from Yves Rocher are cited as effective options. Additional tips include drying hair gently without rubbing, avoiding sulfates and alcohol‑based products, and using a humidifier to counter dry indoor air.

By incorporating these practices, consumers can restore the cuticle, reduce breakage, and maintain healthier, smoother hair.