Hair perfume emerges as a summer beauty trend

Hair perfume is emerging as a significant summer beauty trend, bridging the gap between fragrance and haircare. Unlike traditional perfumes, these products are specifically formulated for hair application and often include ingredients that provide cosmetic benefits such as shine, softness, or nourishment.

This category is particularly popular during summer months when hair is frequently exposed to sun, sweat, and increased washing. Brands like Gisou, founded by Negin Mirsalehi, are contributing to this trend by blending scent with hair-nourishing properties.