Hair trends for 2026 and 2027 focus on natural textures and colors

Upcoming hair trends for 2026 and 2027 emphasize natural textures, multidimensional colors, and effortless styling. For hair cuts, the Shattered Bob is emerging as a popular winter choice, offering a softer, more textured alternative to the classic bob with less precise lines. Other notable styles include the Butterfly Cut for long hair and the Shag, which utilizes layers to create a purposeful, messy look.

In terms of color, several trends are gaining momentum. The Teddy Bear Blonde, also known as Bronde, serves as a mix between dark blonde and light brown, favored for its natural appearance. Another trend, Cool Girl Brown, focuses on multidimensional, cool-toned browns without red or copper reflections, a look developed by L'Oréal Professionnel and Stefanie Giesinger. Other seasonal options include Cherry Cola, which blends cherry-red and wine tones, and Tangerine Blonde, which combines blonde bases with orange and golden highlights.