Hakuhodo DY launches AI-driven ChatGPT ad creation feature

Hakuhodo DY Holding and Hakuhodo Technologies have added an AI function to their CREATIVE BLOOM TEXT Ads product, enabling automatic generation of context and ad copy for ChatGPT advertising. Users input a landing‑page URL; the AI analyzes the product, maps user interest on a "consideration stage × psychology" matrix, and produces conversationally appropriate ad assets.

The feature, built on the AI agent "TAds Agent," outputs both a proposal report and a ready‑to‑use submission sheet. It is being piloted through Hakuhodo DY ONE in partnership with OpenAI, with plans to refine accuracy from real‑world delivery data and to support integrated creative design across search, display and conversational AI platforms.