Hakuhodo DY ONE expands ChatGPT advertising support across Asia

Hakuhodo DY ONE has strengthened its operational structure for ChatGPT advertising to support expansion into several Asian markets. This move follows OpenAI’s phased rollout of ChatGPT advertising capabilities to new regions, including Singapore, Indonesia, Thailand, the Philippines, Vietnam, Malaysia, and Taiwan.

Through its “i CROSS BORDER JAPAN” service, the company aims to assist Japanese businesses with both outbound expansion and inbound tourism efforts. By collaborating with digital marketing entities within the Hakuhodo DY Group located in these regions, Hakuhodo DY ONE intends to provide one-stop support that complies with local laws, languages, and business customs.

The company plans to leverage its experience as a domestic launch partner for ChatGPT advertising pilots to provide comprehensive marketing solutions, including AI optimization (AIO) and AI-driven search strategies, across the Asia-Pacific region.