Halloween traditions and trends: Candy preferences and safety guides

As Halloween approaches, various guides and reports highlight evolving traditions, dietary needs, and consumer trends surrounding the holiday. Historically, the practice of giving treats is linked to ancient Celtic Samhain and the tradition of “souling,” where food was offered to the poor in exchange for prayers.

Consumer data from CandyStore.com indicates a shift in popularity, with M&M’s remaining a top choice for 2026, while several states have moved away from chocolate in favor of non-chocolate options like Sour Patch Kids and Skittles. Retailers like Aldi are also participating with seasonal themed products, such as pumpkin-shaped pizzas and specialty cheeses.

To manage the holiday safely, experts offer several recommendations:

• Dietary Safety: Guides are available to help families navigate food allergies, including peanut, dairy, and gluten-free options. • Dental Health: Pediatric dentistry experts suggest limiting sticky, hard, or sour candies that can damage enamel or braces, recommending chocolate or savory snacks as alternatives. • Party Planning: Recipes range from savory appetizers like pork-stuffed jalapeño poppers to themed desserts like mummy dogs and skeleton Oreo balls.