Halloween costume trends feature Spider-Man and Toy Story

Retailers and social media influencers are highlighting key trends for the 2026 Halloween season. At Spirit Halloween, managers report high demand for Spider-Man costumes for both children and adults, as well as characters from the Toy Story franchise, including Buzz Lightyear, Woody, and Jessie. The popularity of Toy Story outfits may be linked to the release of Toy Story 5.

Ghostface from the Scream franchise remains a consistent annual favorite. Meanwhile, on social media, TikTok influencer Sophie Silva has gained attention for her series featuring a new costume for every day in October, showcasing diverse looks ranging from Star Wars characters to Marvel's Gamora.