Halloween popularity grows in retail sectors and global travel

Halloween is seeing significant growth as a commercial and cultural event. In Curitiba, Brazil, local retailers report that the holiday has become more profitable than Christmas for some party supply stores. Business owners note a surge in demand for costumes, electronic dolls, and decorations, particularly driven by themed parties in residential condominiums.

Globally, the holiday's popularity is influenced by cultural globalization and its Celtic origins. While the United States remains a primary destination for celebrations—with cities like New York, Salem, and New Orleans being top locations—other international destinations such as Oaxaca in Mexico, Transylvania in Romania, and Seoul in South Korea also offer notable ways to observe the tradition.