Hama Sushi launches second round of Umaineta Summer Festival with new menu items

Japanese sushi chain Hama Sushi announced the start of the second phase of its Umaineta Summer Festival on 28 July 2026 across all its nationwide locations. The promotion adds three new items: domestic raw mackerel (生さば) priced at ¥110 (¥120 incl. tax), Toyama‑prefecture pickled firefly squid at ¥176 (¥192 incl. tax), and Mediterranean‑origin bluefin tuna cheek (ほほ肉) at ¥319 (¥351 incl. tax).

The company also runs a social‑media campaign on X, offering a chance for 80 winners to receive a ¥3,000 dining voucher. Prices may vary by store, and the items are available while supplies last.