Hamburg and Bad Homburg announce 2027 event updates

The Hamburg Open 2027 trade fair is expanding its program with three new special areas: an AI Zone, a Cine & Camera Area, and a Corporate Video Village. Scheduled for January 20 and 21, 2027, at the Hamburg Messe und Congress, the event expects approximately 200 exhibitors, including companies such as Sony, Panasonic, EVS, and Blackmagic Design. The new areas will focus on artificial intelligence applications in content creation, professional cinematography, and corporate video production.

Separately, the Bad Homburg Open is preparing for its 2027 edition, scheduled for June 19–26. As the only WTA-500 category grass tournament held the week before Wimbledon, the event is expected to attract a high-level field of players. The tournament will take place at the TC Bad Homburg, featuring the Bad Homburg Centre Court and the Helvetia Park Village entertainment area.