started · updated
Hamilton launches Call of Duty: Modern Warfare 4 special edition watch
Hamilton International has launched a special edition timepiece in collaboration with the video game Call of Duty: Modern Warfare 4. The watch, a 38 mm Hamilton Khaki Field Mechanical, is featured in-game on the wrist of the character Captain Price.
To mirror the game’s tactical aesthetic, the watch features a sandblasted black PVD coating on the steel case and a khaki green fabric strap. The design incorporates Super-LumiNova Grade X2 on the dial and hands, along with typography inspired by the game’s graphic language. The collaboration draws on Hamilton’s military history, specifically referencing the General Service watches previously supplied to the British armed forces.
Francesca Ginocchio, CEO of Hamilton, noted that the partnership aligns with the brand’s DNA, which connects its American spirit and Swiss movements to cinema and entertainment. This move reflects a growing trend of high-end brands engaging with gaming as a major cultural force.
Entities
Call of Duty: Modern Warfare 4 · Francesca Ginocchio · Hamilton International Ltd · Swatch Group