Hamleys unveils bespoke teddy bear collection with Savile Row tailors

Hamleys is celebrating its 266th anniversary and National Teddy Bear Day by unveiling ‘The Ultimate Bear Collection’. This limited-edition range features 10 bespoke, 12-inch teddy bears created in partnership with Savile Row tailors Cad & The Dandy.

Each bear has been hand-coutured with precision, featuring hand-stitched jackets, trousers, shirts, and accessories. The collection includes various personalities, such as the sporty Teddy Fairplay and the morning-suited William Everly. The bears will be displayed at the Hamleys Regent Street store in London this September. Hamleys also plans to auction several of the bears to support children’s charities.