Hams Shout Global launches AI-native creative label O. POINT

Hams Shout Global has launched O. POINT, an AI-native creative label formed by spinning off its internal video and design production units. The new independent entity aims to shift from the traditional model of producing content upon client request to a ‘proactive proposal’ model, where content is first created and verified using AI before being presented to clients.

O. POINT intends to expand Hams Shout Global’s existing AI strategy and consulting business into the realms of content production and original intellectual property (IP). The organization is structured so that all members in video, motion, and design roles possess AI production capabilities, handling the entire process from concept development to post-production.

The label will also develop its own IP, including a ‘viewpoint-based worldview’ channel featuring AI-generated characters. This allows the company to experiment with new AI technologies and content formats on its own channels before applying proven methods to client projects.