Hana Bank leads South Korean banking brand reputation and consumer interest

Hana Bank has secured the top position in recent brand reputation and consumer interest rankings within South Korea’s primary banking sector.

According to big data analysis for September 2026 by the Korea Corporate Reputation Research Institute, Hana Bank ranked first in brand reputation, followed by iM Bank in second and NH Nonghyup Bank in third. The analysis, which processed over 17.8 million data points, showed a 5.53% increase in total banking brand big data compared to the previous month. Hana Bank’s reputation index rose by 5.31% to reach 2,840,394, driven by high scores in communication and community engagement.

Separately, data from Data & Research regarding consumer interest in August showed Hana Bank leading with 86,441 posts across news, communities, and blogs. KB Kookmin Bank and Woori Bank followed in second and third place, respectively. The total volume of posts regarding the 14 major primary banks analyzed increased by 18.04% compared to the same period last year.