Hana Bank partners with Banyan Tree Seoul for ultra-high-net-worth services

Hana Bank has signed a memorandum of understanding (MOU) with Able Hyundai Hotel & Resort, the operator of Banyan Tree Club & Spa Seoul, to expand premium lifestyle services for ultra-high-net-worth individuals.

The partnership aims to integrate Hana Bank’s family office wealth management expertise with Banyan Tree’s luxury hospitality, dining, and wellness infrastructure. The collaboration will focus on developing customized programs for entire families, moving beyond traditional financial services like inheritance and gift consulting to include non-financial offerings such as private seminars, cultural content, and wellness programs.

This strategic move responds to a growing trend where wealthy clients seek holistic lifestyle management alongside asset growth and succession planning. Hana Bank intends to use these differentiated services to strengthen long-term relationships with high-net-worth families, building on previous initiatives like its ‘Family Office MBA’ educational programs.