Hanamaruki launches new roasted koji coffee

Hanamaruki has announced the launch of its first “Roasted Koji Coffee” to celebrate the third anniversary of its Hanamaruken brand. The new product aims to integrate koji into daily routines, specifically targeting “chill time” by offering a mild and smooth flavor profile.

Developed in collaboration with Showa Pharmaceutical, the beverage utilizes fermented coffee to reduce bitterness, which is then blended with approximately 5% of Hanamaruki’s proprietary “aged koji powder” to enhance aroma and body. The product is designed to provide a relaxing experience that balances the unique qualities of koji with the traditional characteristics of coffee.