Handsome expands into Japan with System Paris distribution deal

Handsome, a fashion subsidiary of Hyundai Department Store Group, has signed an exclusive distribution agreement with the Tatsuno and Woollen consortium to launch its global brand, System Paris, in the Japanese market.

The expansion will begin in February 2027 with an opening at Hankyu Men’s Tokyo. The company aims to expand to 10 stores across major Japanese cities, including Tokyo, Osaka, and Nagoya, by 2030. The Tatsuno and Woollen consortium includes Tatsuno, an importer of European textiles and apparel, and Woollen, a fashion specialist that operates premium European brands in Japanese department stores.

System Paris was established as an independent brand based on the global collections of System and System Homme, which have been showcased at Paris Fashion Week since 2019. Handsome intends to use Japan as a strategic hub for broader Asian expansion, with potential future entries into China and Southeast Asia.