Hanes collaborates with Japanese artist Dai Hirai on special T-shirt collection

The American apparel brand Hanes has announced its first collaboration with a Japanese artist, singer-songwriter Dai Hirai. The collaboration features a special 2-pack of BEEFY-T shirts, a long-selling product line for the brand since 1975.

The set includes one white T-shirt with a small embroidered detail and one design T-shirt featuring original graphics on both the front and back. The collection is inspired by Hirai’s “THE BEACH TRIP” concept, blending West Coast culture with a lifestyle centered around the beach and cowboy identities.

A special pre-sale is scheduled to begin on October 1, 2026, via the official Hirai merchandise online store. Limited quantities will also be available at the “HIRAIDAI presents THE SOLO TRIP” beach festival venues in Kanagawa and Okinawa in November 2026, ahead of a general release in 2027.