Hanes 'Grocery' ad wins Bestads weekly showcase

The Hanes "Grocery" commercial, part of the "Get Comfortable" four‑spot rebrand campaign launched by Special U.S., was selected as the Bestads Best TV of the Week. The spot shows a woman shopping in her underwear, emphasizing confidence over embarrassment, and is one of four ads that also feature a man staying cool after being pantsed, a couple lounging in socks, and a man resting in his casket in Hanes gear.

The film was judged by Riku Vassinen, CEO, CCO and co‑owner of Hasan & Partners in Finland, who praised its clear brand promise, film‑based execution and soundtrack. The commercials were directed by Nick Ball through MJZ.

The Bestads weekly feature highlights standout global advertising work, offering creators a platform to showcase campaigns to an international audience of advertising professionals.