Hanjin Hoot Town launches Black Friday promotion with up to 50% shipping discounts

Hanjin’s global C2C and overseas direct purchase platform, Hoot Town, has announced its “Black Friday Week” promotion running throughout November. The initiative offers shipping discounts ranging from 10% to 50% for major direct purchase destinations, including Japan, the United States, and China.

The promotion responds to a significant surge in demand for overseas goods, particularly driven by the weak yen and year-end shopping seasons. Data from Hanjin indicates that during the previous year-end peak, demand for Japanese character goods saw explosive growth, with Sanrio products increasing by 679%, Pokemon by 452%, and Chiikawa goods by 150%. Other notable increases included Sony electronics (128%), Nike (65.3%), and Adidas (59.0%).

To support various consumer interests, Hoot Town will implement a “Weekly Drop” system. This schedule focuses on specific categories each week: fashion in the first week, smart and tech devices in the second, character and figure goods in the third, and a final encore promotion covering all categories in the fourth week. Additionally, new users of the “Sajwoyo” purchasing agency service are eligible for a 50% shipping discount coupon.