Hankyu Umeda Main Store to host global museum merchandise pop-up

Hankyu Umeda Main Store will host its largest-scale pop-up event to date, titled ‘AMUSEUM 04 - LONDON - A CITY OF CULTURES’, from October 2 to October 29, 2026. The event features official merchandise from museums and galleries worldwide, with a specific focus on London’s diverse cultural landscape, including modern art, design, architecture, and natural history.

Featured items include tote bags from the Tate Modern and William Morris Gallery, as well as Rosetta Stone shopper bags from the British Museum and backpacks from the Prado Museum. The event will also debut ‘AMUSEUM ORIGINALS’, including new T-shirts and tote bags, alongside original musical content. Due to expected crowds, a lottery system will be used to manage entry during the first three days of the event.