Hanoi authorities fine over 4.4 billion VND for e-commerce violations

Hanoi market management authorities have processed 222 e-commerce violations during the first ten months of 2026, resulting in more than 4.4 billion VND in administrative fines and budget contributions.

In October 2026 alone, officials handled 15 cases with fines totaling 497.6 million VND. One significant case involved a 285.1 million VND fine for the sale of counterfeit Louis Vuitton products and smuggled bags. Common violations identified include failing to notify authorities of sales websites, providing inaccurate ownership information, and neglecting to publish consumer data protection policies.

Authorities noted that the rise of counterfeit, smuggled, and untraceable goods on digital platforms remains a challenge. Officials expect increased activity and potential risks during year-end sales events, such as 11/11 and 12/12, as well as the Lunar New Year holidays. Enforcement is complicated by goods moving through various express delivery services and decentralized storage locations used by social media sellers.