Hanoi Beverage Festival 2026 to promote tourism

The Hanoi Beverage Festival 2026, themed ‘Hanoi - Essence of Vietnamese Beverages’, is scheduled to take place from October 9 to 11 at Astronomy Park in Duong Noi Ward. Organized by the Hanoi Department of Tourism, the event aims to promote tourism by integrating beverage culture with diverse travel products.

The festival will span approximately 4,500 square meters and is divided into four specialized thematic areas: Beer and Wine, Tea, Coffee, and Fruit Juices/Creative Drinks. These spaces are designed to showcase both traditional village crafts and modern consumption trends, featuring products such as Tan Cuong tea, Shan Tuyet tea, and various regional specialties.

A key highlight of the event is the introduction of the ‘Hanoi Beverage Tourism Map’. This map will utilize QR codes to provide detailed information on notable cafes, cocktail bars, and beverage destinations, facilitating the creation of specialized tourism routes. The festival expects to host between 80 and 100 representatives from various businesses and craft villages, with an estimated 50,000 visitors.