Hanoi launches digital promotion program to boost domestic consumption

Hanoi has launched its 2026 centralized promotion program and digital promotion month under the theme “Smart Shopping - Digital Connection.” The initiative involves over 1,000 businesses and retail points, including major distributors and supermarkets such as Central Retail, Aeon, Lotte, and Winmart, offering discounts of over 50% on thousands of products.

The program aims to modernize commerce by helping businesses adopt digital business methods, improve online interaction skills, and connect with consumers through digital platforms. This effort is integrated with the city's digital transformation goals to enhance domestic market competitiveness and modernize consumer culture.

In a related effort to bring regional products to the capital, the “Vietnamese Goods Vitality” event is showcasing specialties from An Giang province in Hanoi. Supported by TikTok Vietnam and NAPAS, the event features various OCOP-certified products, including processed seafood, palm sugar, and traditional handicrafts, allowing consumers to experience regional goods directly.