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[BUSINESS] · Germany · 5 sources

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Hansgrohe Group appoints Benjamin Holzer as Vice President of AXOR

The Hansgrohe Group has announced a leadership transition within its luxury brand, AXOR. Benjamin Holzer will assume the role of Vice President of AXOR, effective August 1, 2026. Holzer, who has been with the Hansgrohe Group since 2001 and has served as Head of Product Management for AXOR since 2019, is tasked with driving the brand's strategic development and international growth.

Holzer succeeds Olivier Sogno, who will transition to a new role as Vice President of Corporate Marketing for the Hansgrohe Group. Sogno's tenure at AXOR was marked by expanding its international presence and fostering collaborations with prominent designers.

As part of this strategic shift, AXOR aims to strengthen its position in the luxury segment by implementing a quality-oriented, selective distribution system in Europe. This initiative is intended to increase the brand's autonomy and support its next phase of global expansion.

Entities

AXOR · Benjamin Holzer · Hansgrohe Group · Olivier Sogno

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