Happy Cultures launches Dubai Kunafa-flavored yeast protein in India

Indian health and wellness company Happy Cultures has launched a Dubai Kunafa-flavored yeast protein. Priced at ₹2,199, the product incorporates real pistachios and is naturally sweetened with monk fruit.

Each serving provides 24g of complete yeast protein isolate with a PDCAAS score of 1. The formulation is free from lactose, dairy, gluten, and soy, and includes probiotics for gut health. The product has undergone independent testing by Eurofins Analytical Services India to evaluate nutritional composition, amino acid profiles, melamine, and heavy metal contaminants.

The launch aligns with a growing trend in India where protein consumption is expanding beyond traditional fitness demographics toward consumers seeking variety and taste. The IMARC Group projects the Indian protein supplement market will reach ₹13,186 crore (US$ 1.52 billion) by 2033.