Happy Socks and Hello Kitty announce second collaboration collection

Swedish legwear brand Happy Socks and Sanrio have announced the second installment of their collaboration featuring Hello Kitty. The new collection is scheduled for release on October 23, 2026.

The product lineup includes two types of three-pair sports sock sets priced at 5,940 yen, featuring sporty ribbed designs in white, black, and grey. Additionally, a kids' line will feature six varieties of crew-length socks, including designs such as ‘Cloudy’, ‘Flower’, and ‘Face’, priced at 1,540 yen per set.

Items will be available through the Happy Socks official online store, Rakuten Ichiba, and the Happy Socks Lumine Est Shinjuku store in Japan.