Hapvida appoints Raquel Arruda as Marketing and Communication Director

Raquel Arruda has assumed the role of Director of Marketing and Communication at Hapvida. Taking office in July, she will oversee branding, content, social media, media, influencers, sponsorships, trade, and events.

Arruda’s mission is to modernize the company’s positioning and strengthen its national brand relevance, with a specific focus on new communication strategies and campaigns targeting the São Paulo and Rio de Janeiro markets. She will also play a key role in the communication strategy for NotreDame Saúde, the group’s premium segment brand.

Arruda brings extensive experience from previous roles at companies including Shein, Betano, Tembici, Ancar, 99, and Claro.