started · updated
Hapvida launches NotreDame Saúde premium health brand in Brazil
Hapvida, Brazil's largest private health insurer, introduced a new premium line called NotreDame Saúde. The launch, announced by CEO Luccas Adib, targets high‑income customers and starts in the State of São Paulo, with plans to roll out to other major Brazilian capitals.
The offering includes six tiered plans—Prata, Prata Max, Ouro, Ouro Max, Diamante and Diamante Max—providing members access to top hospitals such as Albert Einstein, Sírio‑Libanês, HCor, Nove de Julho, Mater Dei, Hospital Alemão Oswaldo Cruz, Santa Catarina and Beneficência Portuguesa, as well as laboratory networks like Fleury, Alta and DASA. Customers receive concierge service and a dedicated digital app for scheduling, consultations and exams. According to vice‑president Gian Lucchesi, the premium segment serves about 350,000 lives (5‑6 % of Hapvida’s base) but delivers a disproportionate share of profit.
Entities
Gian Lucchesi · Hapvida · Luccas Adib · NotreDame Saúde · São Paulo
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [○ 1 SOURCE] The premium segment comprises about 350,000 lives, roughly 5‑6 % of Hapvida’s total customers, but generates a disproportionately large share of profit. exame.com
- [● 3 SOURCES] The NotreDame Saúde brand offers six premium plans named Prata, Prata Max, Ouro, Ouro Max, Diamante and Diamante Max. www.spacemoney.com.br · www.infomoney.com.br · exame.com
- [● 3 SOURCES] Gian Lucchesi is vice‑president of premium plans at Hapvida and described the offering as focused on continuous well‑being. www.spacemoney.com.br · www.infomoney.com.br · exame.com
- [● 3 SOURCES] The premium plans provide access to hospitals Albert Einstein, Sírio‑Libanês, HCor, Nove de Julho, Mater Dei, Hospital Alemão Oswaldo Cruz, Santa Catarina and Beneficência Portuguesa. www.spacemoney.com.br · www.infomoney.com.br · exame.com
- [● 3 SOURCES] Hapvida launched the NotreDame Saúde brand to target Brazil's premium health insurance segment. www.spacemoney.com.br · www.infomoney.com.br · exame.com
- [● 3 SOURCES] Members receive a concierge service and a dedicated digital app for scheduling appointments, consultations and exams. www.spacemoney.com.br · www.infomoney.com.br · exame.com
- [● 3 SOURCES] Luccas Adib is the newly appointed CEO of Hapvida overseeing the premium brand strategy. www.spacemoney.com.br · www.infomoney.com.br · exame.com
- [● 3 SOURCES] The launch of NotreDame Saúde begins in the State of São Paulo and will later expand to other major Brazilian capitals. www.spacemoney.com.br · www.infomoney.com.br · exame.com