Harding+ expands K-beauty selection on European cruise ships

Harding+ is expanding its Korean beauty (K-beauty) selection by introducing three brands—Medicube, Biodance, and Thank You Farmer—onboard European cruise ships. This expansion represents a first-at-sea launch for these specific brands.

The retailer plans to merchandise these products around a structured skincare routine rather than by individual brand. The curated experience will guide guests through stages including cleansing, toning, treatment, moisturizing, and sun protection (SPF). Featured items include Medicube’s Collagen range and Zero Pore Cleansing Pads, Biodance’s collagen sheet masks, and Thank You Farmer’s SPF collection.

The partnership between Harding+ and Luneia Brands originated from a meeting between Beauty Category Manager Caitlin Allen and Managing Director Gemma Murari at the Women in Travel Retail event during the TFWA World Exhibition & Conference in Cannes. The move follows previous success with the brand Anua, which recently expanded its presence across Harding+ ships.