Harley-Davidson reports modest Q2 2026 sales rise and raises 2026 outlook
Harley-Davidson sold 42,500 motorcycles worldwide in the second quarter of 2026, a 1% increase over the same period a year earlier. The growth was driven entirely by North America, where deliveries rose to 29,800 units, up 3% year‑on‑year. In contrast, sales in the Europe, Middle East and Africa (EMEA) region fell 9% to 7,000 units, while the Asia‑Pacific market remained flat at 5,000 bikes and Latin America grew 4% to 800 units.
Motorcycle revenue climbed 9% to $848 million, and operating profit rose to $72 million from $61 million a year earlier. Consolidated revenue for the quarter was $1.23 billion, down 6% from $1.307 billion in Q2 2025. Harley‑Davidson Financial Services saw a sharp decline, with revenue falling 55% to $117 million. Based on the improved performance, the company lifted its 2026 global motorcycle sales forecast to a range of 133,500‑138,500 units, up from the prior guidance of 130,000‑135,000 units.
Entities: Harley-Davidson · Harley‑Davidson · Harley‑Davidson Financial Services · LiveWire · United States
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [○ 1 SOURCE] Harley-Davidson Financial Services revenue fell 55% to $117 million from $257 million. (Harley-Davidson)
- [● 3 SOURCES] The 2026 global motorcycle sales forecast was raised to 133,500‑138,500 units. (Harley-Davidson)
- [● 3 SOURCES] Harley-Davidson sold 42,500 motorcycles worldwide in Q2 2026. (Harley-Davidson)
- [● 3 SOURCES] EMEA (Europe, Middle East, Africa) sales fell 9% to 7,000 units. (Harley-Davidson)
- [○ 1 SOURCE] Operating profit was $72 million, up from $61 million in Q2 2025. (Harley-Davidson)
- [● 2 SOURCES] Consolidated revenue for Q2 2026 was $1.23 billion, down 6% from $1.307 billion in Q2 2025. (Harley-Davidson)
- [○ 1 SOURCE] Motorcycle revenue increased 9% to $848 million. (Harley-Davidson)
- [● 3 SOURCES] North American sales were 29,800 units, up 3% year‑on‑year. (Harley-Davidson)