Harrick’s revives Comelón mascot with new flagship store in Costa Rica

Harrick’s, operating under the parent company Costa Rican Cocoa Products CO S. A., has announced the return of its iconic mascot, Comelón, alongside the opening of a new flagship concept store. Located in Plaza Cristal, Curridabat, the establishment aims to leverage the brand’s historical equity through an immersive, direct-to-consumer retail experience.

While the company’s traditional chocolate and cocoa products remain available in supermarkets and local pulperías throughout Costa Rica, this new location focuses on modern experiential retail trends. The initiative follows the company’s 74-year history in the regional food industry.