Harrods unveils redesigned menswear Designer Collections room

Harrods has unveiled a redesigned ‘Designer Collections’ room on the second floor of its Knightsbridge flagship store. The new space is designed to expand the retailer’s lifestyle category and cater to customers seeking complete wardrobe solutions rather than individual items.

The redesigned area features a curated selection of brands, including Barbour, Orlebar Brown, Paul & Shark, Sease, Purdey, Herno, and Vilebrequin. The layout includes six custom-designed shopfits tailored to individual brand identities and a dedicated pop-up area intended for exclusive launches, seasonal stories, and brand activations.

Yasmin Mehmet, Menswear Buying Manager at Harrods, stated that the expansion reflects growing consumer demand for versatile pieces that transition across different occasions, specifically noting interest in outerwear, knitwear, and gilets.

This retail expansion follows a period of financial recovery for the company. Harrods recently reported a pre-tax profit of £84.9 million for the 52 weeks ending January 31, 2026, with turnover increasing 1.2% to £1.08 billion.