Harry Kane fuels £25.8 million social media surge after England’s World Cup win over Mexico

England captain Harry Kane generated a record £25.8 million in Earned Media Value (EMV) during the 2026 World Cup, with a single‑day spike of £4.69 million after the 3‑2 victory over co‑host Mexico. The surge made him the most commercially valuable English player online, while teammates such as Declan Rice, Jordan Pickford and Bukayo Saka each saw multi‑million‑pound jumps in EMV.

The win, which secured England’s place in the quarter‑finals, also attracted praise from U.S. President Donald Trump, who posted a celebratory message on Truth Social calling Kane a “GREAT player.” The match featured a red card for England’s Jarell Quansah and a penalty conversion by Kane that sealed the comeback.