Harry Meier appointed head of communications for auto-schweiz

Harry Meier has been named the new head of communications for auto-schweiz, the association of official Swiss automobile importers. He is set to assume the role on November 10, 2026, succeeding Frank Keidel.

Meier brings extensive industry experience to the position, having previously served as a Public Relations Manager for Audi and SEAT at the AMAG Group. He also worked as an international press spokesperson for product and technology at Audi AG in Ingolstadt. Most recently, he led projects involving sustainability and history at Raiffeisen Switzerland.

In his new capacity, Meier intends to represent the interests of Swiss automobile importers amidst significant technological and regulatory shifts, including new drive technologies and software-driven innovation.