Harry Potter themed collaborations launch in Japan

Multiple brands in Japan are launching collaborations themed around the Harry Potter and Fantastic Beasts franchises to coincide with the 25th anniversary of the film 'Harry Potter and the Sorcerer's Stone'.

Krispy Kreme Doughnuts will release a limited-edition series from August 21 to September 29, 2026. The lineup includes doughnuts inspired by the four Hogwarts houses—Gryffindor, Ravenclaw, Hufflepuff, and Slytherin—as well as a 'Sorting Hat' doughnut featuring random colored milk cream fillings. A 'Golden Snitch' themed frozen latte will also be available.

Retailer niko and . . . is launching a second wave of collaboration items on August 21, expanding the theme to include the Fantastic Beasts series. The collection features apparel such as cardigans and fleece robes, home goods like themed wall clocks and interior textiles, and accessories including trunk cases and lenticular keychains. A promotional campaign offering tickets to the Warner Bros. Studio Tour Tokyo is also being held.