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[BUSINESS] · United States, Brazil · 3 sources

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Hasbro action figures and Puma shoes debut for Street Fighter movie

Hasbro announced a new line of 6‑inch Street Fighteraction figures at San Diego Comic‑Con 2026. The collection features Chun‑Li, Ken, Ryu and Akuma, each with premium articulation, interchangeable hands and character‑specific accessories such as Chun‑Li’s Lightning Kick effect and Ken’s Hadoken effect plus an alternate head with sunglasses.

Puma also revealed a Street Fighter‑inspired sneaker range in partnership with Capcom. The shoes, dedicated to Ryu, Ken and Chun‑Li, will launch between September and December, marking the 58th anniversary of Puma’s Suede model. Each pair incorporates design cues from the characters – premium leather and metallic studs for Chun‑Li, red‑white color schemes for Ryu and Ken – and includes branding that references the World Warrior Tournament.

Entities

Capcom · Hasbro · Puma · Ryu · Street Fighter

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