Hasbro launches Play-Doh with Margo YouTube series

Hasbro is launching a new original preschool series, ‘Play-Doh with Margo’, on the official Play-Doh YouTube channel starting October 30. The series aims to transition children from passive screen time to hands-on creative play by guiding them through physical crafting projects using Play-Doh compound.

The program features 42 planned episodes that will be released weekly. To reach a global audience, the content will be available in English, French, German, Brazilian Portuguese, and Latin American Spanish. Each episode utilizes a structured format including segments such as ‘The Unsquish’, ‘Imaginoodle’, and ‘Switch-Up’ to move from a creative prompt to a finished creation, which is then featured in an animated short.

Kim Boyd, President of Licensing and Entertainment at Hasbro, stated that the series is designed to bring the brand’s creative spirit to entertainment, inviting preschoolers to engage with the product through guided, imaginative activities.