Hasbro raises 2026 outlook following 15% revenue growth

Hasbro has raised its full-year 2026 revenue growth outlook to between 7% and 9% following a third-quarter report showing a 15% year-over-year increase in revenue, reaching approximately $1.6 billion.

Growth was primarily driven by the Wizards of the Coast and Digital Gaming segments, which saw a 31% revenue climb. Notably, Magic: The Gathering surpassed $600 million in quarterly revenue for the first time. The company’s Consumer Products division also grew by 4%, supported by licensed properties such as Marvel, Transformers, and KPop Demon Hunters.

CEO Christian Cocks highlighted an asset-light licensing strategy designed to generate high-margin revenue across digital gaming, entertainment, and consumer products while minimizing capital demands for manufacturing. The company also announced it has doubled its share repurchase target.