Hasbro and McFarlane Toys reveal new products at NYCC

Major toy manufacturers revealed numerous new product lines and action figure waves during New York Comic Con 2026.

Hasbro announced several updates for its G.I. Joe Classified Series, including new figures such as H.E.A.T. Viper, Daina of the October Guard, Shipwreck, Flatline, and Hardball. Pre-orders for these items are scheduled to begin on October 13. Additionally, Hasbro showcased new Marvel and Star Wars products, including X-Men '97 figures, a Spider-Man and Rhino 2-pack, and a Transformers Valentine’s Day Optimus Prime and Elita-1 set slated for early 2027.

McFarlane Toys also presented a wide array of new reveals, including DC Multiverse figures such as Batman (The Long Halloween) and various Collector Edition lines featuring characters like Mary Marvel and Val Zod.