Havanna alfajores to enter Chinese market via CIIE

Argentina is expanding its export profile beyond traditional commodities like meat and wine by introducing value-added processed foods to China. The premium confectionery brand Havanna will lead this initiative at the ninth China International Import Expo (CIIE) in Shanghai.

Argentina Trading Bridge, a company specializing in the promotion of premium food exports, will participate in the CIIE for the first time. The firm aims to use the event to establish direct commercial links with Chinese importers and initiate its first export operations to the region. This strategy focuses on delivering industrialized, packaged goods ready for direct consumer sale, leveraging Argentina's gastronomic identity to penetrate the Chinese market.