Hawke’s Bay wine growers reduce vineyard acreage amid market shifts

Hawke’s Bay is experiencing a shift in land use as the region adapts to a global downturn in the wine industry. Approximately 600 hectares of vineyards are expected to be removed this year out of a total 4,500 hectares, as growers respond to a rebalancing of supply and demand.

Brent Linn, CEO of Hawke’s Bay Wine, expressed concern regarding a potential overcorrection to market signals. He noted that while the region is a major producer of red wine, consumer preferences are shifting toward lighter, white varietals. While some vineyards on heavier soils have already transitioned to apple or crop farming, Linn believes the region possesses the tools to diversify and remains well-positioned to deliver quality products despite these economic headwinds.