HC Sparta Praha unveils new jerseys inspired by Grand Theft Auto

HC Sparta Praha has unveiled its summer edition jerseys for upcoming preseason matches. While the club stated that any resemblance to a specific video game is “purely coincidental,” the visual design and color scheme appear to be inspired by the Grand Theft Auto series, specifically the upcoming Grand Theft Auto 6.

This marketing move reflects a growing trend of sports clubs using social media and pop culture trends to engage with fans and broaden their appeal to younger audiences.